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For episode 40 of the Bao Podcast, we welcome Noor Huitema-Hellemans, co-founder of Copper8, a consulting firm that helps organizations rethink value, governance and collaboration.
Based in Amsterdam, Copper8 challenges companies to look beyond short-term gains and focus on long-term impact. They bridge the gap between research and practice, supporting clients in sectors such as construction, finance and industry to achieve real systems change.
In this episode, we explore what it takes to lead a mission-driven company, how to align financial and environmental value, and why true transformation begins with asking the right questions.
Everyone knows what a sustainable world should look like, but we are stuck in today's system. We want to change those systems by bringing research and practice together so we can finally accelerate.